Director of Marketing

The Director of Marketing provides strategic leadership for the University’s brand and marketing efforts, ensuring a cohesive, data-informed approach drives student enrollment, strengthens the University’s visibility, and elevates its reputation across key audiences. This role oversees the development and execution of comprehensive, multi-channel marketing strategies; stewards the University’s brand across all platforms; and leads a high-performing marketing team in delivering innovative, research-driven campaigns.

Essential Duties:

- Develop and execute comprehensive marketing strategies that advance the University’s brand, support student recruitment, and strengthen engagement across key audiences
- Provide strategic direction for all branding, recruitment, and reputation-focused communications to ensure alignment with institutional goals
- Identify emerging market opportunities, trends, and technologies and recommend strategies to evaluate and integrate them into marketing efforts
- Lead multi-channel marketing planning—including digital, print, email, and social—to drive awareness, enrollment, and engagement
- Oversee consistent and effective use of the University’s brand across all platforms, materials, and campaigns, ensuring accuracy, cohesion, and strong visual/verbal identity
- Monitor brand perception and competitive positioning; propose adjustments to elevate visibility and strengthen the University’s reputation
- Lead the creation, execution, and optimization of integrated marketing campaigns (digital, print, email, social, paid media)
- Oversee development of strategic marketing collateral, creative assets, and advertising to support recruitment and institutional priorities
- Collaborate with the Communications team to produce compelling, audience-specific content that clearly communicates the University’s value proposition
- Manage outsourced marketing projects—including web design, digital advertising, and video production—to ensure quality, alignment, and timely delivery
- Use data analytics to track and evaluate marketing performance; provide regular reports on KPIs, ROI, and campaign outcomes
- Analyze market trends, audience behavior, and competitor activity to inform strategic decisions and identify opportunities for differentiation
- Coordinate and execute market research projects and share insights to guide marketing direction
- Manage, mentor, and evaluate marketing and creative services staff including the Social Media Manager, Digital Marketing Specialist, and Marketing Specialist
- Foster a collaborative, innovative, and accountable team culture focused on excellence and results
- Oversee the marketing department’s budget, ensuring efficient and effective allocation of resources

Qualifications:

Bachelor’s degree in marketing, communications, public relations, business, or related field plus a minimum of five (5) years of progressive experience in marketing leadership, preferably in a higher education setting.

For full job description and to apply for this position, please visit the link to our employment online site.