Marketing Coordinator - Small to Medium-Sized Business (SMB)

Position Summary:

We are seeking a dynamic and results-driven Acquisition Marketing Coordinator to drive small and mid-size business (SMB) customer acquisition across all Greenlight Networks markets. This position plays a key role in developing and executing integrated marketing campaigns designed to generate demand, increase brand awareness, and convert prospects into new SMB customers.

The Acquisition Marketing Coordinator will lead multi-channel campaigns, analyze performance metrics, optimize marketing initiatives for maximum ROI, and support commercial (MDU/HOA) sales efforts to accelerate growth.

Key Responsibilities:

• Develop and implement integrated SMB acquisition marketing strategies to drive new customer growth
• Plan and execute multi-channel campaigns including email marketing, direct mail, SMS/text messaging, door hanging, webinars, and events
• Create engaging and persuasive content tailored to specific market segments and target audiences
• Provide marketing support for MDU/HOA (commercial) sales initiatives
• Lead conversion efforts to move prospects from sign-up interest to completed service orders
• Maintain and manage prospect and customer data within the CRM system (HubSpot)
• Monitor campaign performance metrics and analyze data to identify trends and actionable insights
• Continuously test, refine, and optimize campaigns to improve acquisition performance and ROI
• Develop content calendars and key messaging documentation to support SMB marketing initiatives
• Generate and present regular performance reports with key metrics, insights, and strategic recommendations
• Drive local market awareness initiatives across Greenlight markets
• Collaborate cross-functionally with Sales, Operations, and Leadership teams
• Perform other work-related duties as assigned

Required Qualifications:

• Minimum of four (4) years of experience in marketing
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Proven experience in SMB acquisition marketing, preferably in a fast-paced environment
• Strong understanding of marketing principles, campaign execution, and performance optimization
• Experience working with CRM and analytics platforms such as HubSpot, MailChimp, Salesforce, or Google Analytics
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Valid NYS driver’s license and ability to attend evening and weekend meetings or events as needed

Knowledge, Skills, and Abilities:

• Excellent verbal and written communication skills
• Demonstrated ability to identify target audiences and develop tailored marketing campaigns
• Strong project management and organizational skills
• Results-oriented with the ability to manage multiple campaigns simultaneously
• Ability to collaborate effectively in a cross-functional team environment
• Creative thinker with a passion for innovation and continuous improvement
• Ability to thrive in a fast-paced, performance-driven environment
• Proficiency in Microsoft Word, PowerPoint, Excel, and Google Docs

Schedule & Travel:

• Full-time position
• Occasional evening and weekend work may be required for events and local marketing initiatives
• Travel within Greenlight markets as needed

Compensation & Benefits:

Our job titles may span more than one career level. The salary range for this role is between $57,000 – $65,000. The actual annual salary offered to a candidate may be influenced by a variety of factors, such as: training, transferable skills, work experience, education, business needs, market demands and work location. The base pay range is subject to change and may be modified in the future. More information on offered benefits, which include health, welfare, and retirement, are available at www.greenlightnetworks.com/careers/.